A closer look · Identity Theft Protection

AuravsLifeLock

Two tools. Their published features, platforms and plan details, together — so you can decide what fits your needs.

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Aura vs LifeLock: published product information
Compare the factsIdentity Theft ProtectionIdentity Theft Protection
OverviewAura is an identity-theft and digital-protection service that monitors identity, credit, and financial activity and provides alerts and remediation support. Its plans also include online and device-security tools such as VPN, antivirus, password management, and safe browsing.LifeLock is a subscription identity-theft protection service that monitors identity, credit, and financial-account signals, alerts members to potential threats, and provides restoration support if identity theft occurs.
Starting priceFrom $12.00/mo

$12/month (Individual plan, billed annually)

USD monthly figure; billing commitment and plan terms apply.

From $12.49/mo

$12.49/mo introductory price

USD monthly figure; billing commitment and plan terms apply.

Pricing & billing notes

Official identity-protection pricing displays $12/month for the Individual plan when billed annually, or $15/month billed monthly. Aura also advertises a 14-day free trial; annual plans have a 60-day money-back guarantee. Pricing and terms may change.

Official pricing

LifeLock Core individual plan. The official page displays $12.49/mo; price is valid for the introductory term, then renews at the standard price. Subscription begins after payment, automatically renews unless canceled, and prices may change or be charged up to 35 days before renewal.

Official pricing
Free planPaid plans

Aura's official pages advertise a 14-day free trial and a 60-day money-back guarantee on annual plans; they do not verify a permanent free plan.

Paid plans

No permanent free plan was verified. The official plans page describes trials that require a payment method at sign-up and charge at the end of the trial unless canceled; annual plans include a 60-day money-back guarantee.

Supported platforms
  • Windows
  • macOS
  • Android
  • iOS
  • Browser
  • Web
  • Android
  • iOS
  • Web
Listed features
  • Three-bureau credit monitoring with credit-file alerts and monthly VantageScore updates
  • Identity, SSN, account-breach, dark-web, and identity-verification monitoring with fraud alerts
  • Financial account and transaction monitoring for bank, credit-card, and investment accounts
  • Online data removal from Google search results and 425+ data-broker and people-search sites
  • Expert fraud remediation and identity-theft insurance of up to $1 million per adult, subject to policy terms
  • Identity monitoring and alerts
  • Credit monitoring and credit reports/scores, subject to successful setup, identity verification, and sufficient credit history
  • Bank, checking, savings, and credit-account activity alerts
  • Automatic data broker removal after setup, with scans and removal requests every 90 days
  • U.S.-based Restoration Specialists and identity-theft reimbursement/coverage that varies by plan
Strengths
  • Combines identity, credit, and financial monitoring with fraud alerts in one service.
  • Includes remediation support and online data-removal features alongside monitoring.
  • Combines identity, credit, and financial-account monitoring with restoration support in the same service.
  • Offers automatic data broker removal after setup and plan-dependent reimbursement or coverage for identity-theft losses.
Things to consider
  • The lowest displayed individual price requires annual billing; monthly billing is displayed separately at $15/month.
  • Several features are plan-dependent, including family controls, family alert sharing, and some spam-call protection.
  • Plans are automatically renewing subscriptions, and introductory pricing renews at the standard price after the introductory term.
  • Some credit features require successful setup, identity verification, and sufficient credit history; coverage and reimbursement vary by plan.
Source information checked
Sources
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How to read the differences

Start with your requirements.

The notes below describe differences in the sourced records, not performance or features proven absent. Different vendors use different names and describe their plans at different levels of detail.

Check your devices

Both records list Android, iOS, Web.

Aura's record additionally lists Windows, macOS, Browser.

A platform appearing in only one record is not proof that the other product lacks support. Features can differ by operating system.

Look at ongoing free access

The two records have the same free-plan status: no ongoing free plan was verified for either.

Read the separate free-plan notes in the table. Trials, refunds, quotas and ongoing free tiers are different things.

Match features to your goal

Additionally listed for Aura

  • Three-bureau credit monitoring with credit-file alerts and monthly VantageScore updates
  • Identity, SSN, account-breach, dark-web, and identity-verification monitoring with fraud alerts
  • Financial account and transaction monitoring for bank, credit-card, and investment accounts
  • Online data removal from Google search results and 425+ data-broker and people-search sites
  • Expert fraud remediation and identity-theft insurance of up to $1 million per adult, subject to policy terms

Additionally listed for LifeLock

  • Identity monitoring and alerts
  • Credit monitoring and credit reports/scores, subject to successful setup, identity verification, and sufficient credit history
  • Bank, checking, savings, and credit-account activity alerts
  • Automatic data broker removal after setup, with scans and removal requests every 90 days
  • U.S.-based Restoration Specialists and identity-theft reimbursement/coverage that varies by plan

These are record-level differences, not exclusive capabilities. Check the linked official feature pages for scope and plan restrictions.

Read the full billing terms

Both records include numeric USD monthly starting figures. Their billing and plan notes still need to be read separately.

A lower displayed price is not a direct value ranking. Billing commitments, introductory periods, renewals, country, taxes and included features differ by plan.

Your needs make the choice.

Use the comparison to shortlist, not to pick a universal winner. Review each product's strengths and things to consider, confirm support for your devices and read the current plan terms. The checked dates in the table show when the source information was reviewed; this is not a hands-on test.